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ECOMOVE

UX CASE STUDY

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A study by the Environmental Protection Agency (EPA) found that public

 transit reduces greenhouse gas emissions by 34% to 72% compared to driving.

A study by the World Health Organization (WHO) found that cycling can

 reduce greenhouse gas emissions by up to 80% compared to driving.A study by the American Planning Association found that pedestrian-friendly

 cities tend to have higher property values and attract more businesses.

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DISCOVERY

long term goal

In five years, we envision urban areas transformed into greener, more accessible spaces, with fewer cars and safer streets for pedestrians and cyclists. These changes will enhance quality of life, reduce pollution, and foster a healthier environment, ultimately creating more resilient and sustainable cities that are better prepared to face climate challenges.

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DISCOVERY

STATISTIC

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DISCOVERY

PROBLEM STATEMENT

With the increase in pollution, traffic congestion, and environmental concerns in large cities, people are seeking more sustainable and efficient ways to commute. How can we design an urban mobility solution that not only promotes the use of eco-friendly transportation but also seamlessly integrates into everyday life.

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DISCOVERY

long term goal

long term goal

long term goal

In five years, we envision urban areas transformed into greener, more accessible spaces, with fewer cars and safer streets for pedestrians and cyclists. These changes will enhance quality of life, reduce pollution, and foster a healthier environment, ultimately creating more resilient and sustainable cities that are better prepared to face climate challenges.

DISCOVERY

REPRESENT DISCOVERY FROM STATISTICS

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A study by the Environmental Protection Agency (EPA) found that public

 transit reduces greenhouse gas emissions by 34% to 72% compared to driving.

A study by the World Health Organization (WHO) found that cycling can

 reduce greenhouse gas emissions by up to 80% compared to driving.A study by the American Planning Association found that pedestrian-friendly

 cities tend to have higher property values and attract more businesses.

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VISIBILITY OF SYSTEM STATUS

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MATCH BETWEEN THE SYSTEM AND THE REAL WORD

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USER CONTROL AND FREEDOM

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CONSISTENCY AND STANDARTS

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RECOGNITION INSTEAD OF RECALL

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FLEXIBILITY AND EFFICIENCY OF USE

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AESTHETIC AND MINIMALIST DESIGN

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HELP AND DOCUMENTATION

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main user flow

main user flow

main user flow

Set Transport

Method Preferences

Select

Option 1

Select

Option 2

Select

Option 3

Select Option 4

Press save & continue

Preferences

Set

site map

site map

site map

site map

Login

Input username

Input password

Click continue

Logged in

Set route

Input where you are going

Click enter

Select preferred mode of transport

Set start time?

Select preferred route

Click go

Route set

Input password

Click continue

Logged in

Select preferred route

Click go

Route set

ID

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DISCOVERY

sketches

sketches

sketches

sketches

low fidelity wireframes

low fidelity wireframes

low fidelity wireframes

low fidelity wireframes

mid fidelity wireframes

mid fidelity wireframes

mid fidelity wireframes

mid fidelity wireframes

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DISCOVERY

style guide

style guide

style guide

style guide

high fidelity wireframes

high fidelity wireframes

high fidelity wireframes

high fidelity wireframes

User Account

Language

Privacy

Legal terms

Support

English

User settings

Maria Couveut

Ecomove Status

Home

Profile

Routes

Friends

Settings

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key takeaways

key takeaways

key takeaways

key takeaways

Users found the "Friends" feature confusing, with unclear purpose and functionality. Terminology like "Co2 Status," "Start Time," and "Preferred Route" caused confusion. There was information overload on the map, and users wanted clearer distinctions between routes, history, and bookmarks. Privacy concerns were also raised.

summery

summery

summery

summery

Our analysis of competitors revealed that CO2 tracking options are increasingly popular, suggesting a growing market interest in tracking carbon emissions. However, user interviews indicated limited direct demand for our app as initially envisioned. We had anticipated that a community feature might differentiate the app and attract users, but this aspect alone may not sufficiently address the market gap. These insights suggest that while there is potential in the sustainability features, we may need to rethink the app’s core value proposition to align more closely with user needs and market demands.

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